Fashion Archives

Khaadi fashion brand secures $25 million investment from IFC

The International Finance Corporation (IFC) has decided to invest $25 million in one of the country’s top fashion retailers Khaadi for creating...

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German fashion retailer Hugo Boss enters Pakistan

Cheap labor is a great advantage to international investors for penetration in Pakistan, said Sardar Yasir Ilyas Khan, the President Islamabad Chamber of Commerce and Industry...

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Manu Bebo — A trans make-up artist is breaking barriers in occupied Kashmir

Manu Bebo has become the Kashmir’s first transgender makeup artist, breaking all barriers, now is independent, confident and popular. The person, who was...

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Kohat’s handmade jewelry popular at home and abroad

The handmade jewelry and bird models of Mian Anwar Shah have been found to be highly popular in Pakistan and in other countries too. Mian Anwar Shah’s...

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Maulana Tariq Jameel is launching his clothing line ‘MTJ’

Pakistan’s renowned Islamic scholar Maulana Tariq Jamil is all set to launch his own fashion retail brand MTJ. Launching details still not...

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Alkaram Textile Mills wins big at the 10th Annual CSR Summit & Awards 2021

Alkaram Textile Mills won three awards at the ‘10th Annual Corporate Social Responsibility Summit & Awards 2021’, in the categories of Collaboration...

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TDAP launches Pakistan’s first international virtual textile exhibition TEXPO

The Trade and Development Authority (TDAP) organized the first virtual textile exhibition on Friday, TEXPO 2021, which was attended by the fashion...

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Aijaz Aslam Launches A Skincare Line In Pakistan

Aijaz Aslam has introduced a skincare line that is the culmination of his personal experiences, journey and a vision to provide natural...

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AirSial: The crew of new airline will be wearing Nomi Ansari

The celebrated fashion designer, Nomi Ansari, has announced his affiliation with AirSial and he has designed uniforms for the crew of the...

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Bonanza Satrangi migrates eCommerce from Magento to Shopify

After running its eCommerce operations on a Magento platform for nearly two years, Bonanza Satrangi has completed a migration to Shopify Plus...

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Pakistan’s beauty startup Conatural raises $825,000 in Pre-Series A round

Lahore-based natural beauty startup Conatural has raised $825,000 in a pre-Series A round from experienced institutional and angel investors. Pakistan’s natural and...

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Pakistan’s fashion e-commerce startup Bagallery raises $900,000

The Karachi-based beauty and fashion e-commerce startup Bagallery has closed a $900,000 Pre-Series A funding round from Lakson Investments Venture Capital (LIVC)....

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Saheefa Jabbar Launches Her Own Clothing Line ‘Evervanna’

Pakistani actress and model Saheefa Jabbar Khattak is making her way into the world of fashion with their own clothing line ‘Evervanna’....

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Maria B Never Enjoyed Fashion Weeks And Their Fakeness

In a recent interview with Maria Butt, the owner of the top Pakistani clothing brand, Maria B, she shared her thoughts towards...

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Pakistani designer Rabia Kashif wants women to dress like Halima Sultan

Rabia Kashif, a Lahore based fashion designer wants Pakistanis to dress like Halima Sultan, one of the leading roles in Dirilis Ertugrul....

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Mansha Pasha is not up for calling the trend of wearing each other’s clothes ‘sustainable fashion’

Popular actress Mansha Pasha recently penned her two cents on sustainable fashion on Twitter and it seems she was not convinced with...

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Fashion Pakistan Week to return in December 2020

Fashion Pakistan Week (FPW) 2020 is gearing up to return on 6th and 7th December which was previously scheduled for April 2020....

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Asim Jofa appointed as PPE quality control advisor by Sindh govt

Renowned Pakistani fashion designer Asim Jofa appointed as an advisor for PPE quality control by the Sindh health minister Dr Azra Pechuho....

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Saudi Arabia Allows ‘Bold Photoshoot’ Of International Models In Medina

A controversial photoshoot of International models was held in the province of Medina. The photoshoot campaign was named 24 hours in Al...

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Pakistan to showcase garments at the digital global expo

Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) decided to be the part of Virtual Digital Global Apparel Sourcing Expo. In order...

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Critics Slam Unilever Rebrand of Fair & Lovely as Glow & Lovely

Unilever announced that it is renaming popular skin-whitening brand Fair & Lovely as Glow & Lovely, a move met with backlash from...

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Fair & Lovely: Unilever changing its hot selling product name

The consumer giant Unilever is going to change its best-selling skin whitening cream Fair & Lovely. According to company sources, they are...

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TikTok Star Alishbah Anjum on acting in Mere Paas Tum Ho

In a recent interview with Alishbah Anjum, the TikTok star revealed some interesting things about herself that have taken the internet by...

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Mahira, Momina & many other celebs never endorsed skin whitening products

Pakistani celebrities Mahira khan and Ayesha Omar refused to endorse skin whitening products, similarly, other celebrities like Sanam Seed and Mohmina Mustehsan...

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Zara Noor Abbas thinks endorsing a fairness brand doesn’t promote racism

Zara Noor Abbas took to the social media to quickly defended herself when called out for spreading racism by endorsing fairness skin...

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Footballer Hajra Khan makes a case for gender-neutral fashion

Pakistani women do not see other women by their intellectual level or character rather they are always judged by their looks and...

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Sadaf Kanwal and Shahroz Sabzwari have tied the knot

Actor Shahroz Sabzwari the son of well-known famous actor Behroz Sabzwari has tied the knot with Sadaf Kanwal, months after divorce with...

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Hina Altaf ties knot with Agha Ali in a traditional ceremony

The glamourous couple Agha Ali and Hina Altaf are the latest TV celebrities to tie the knot and got married in a...

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Celebrities extend support to #Mask4AllPakistan initiative

Pakistan’s entire entertainment industry united in the campaign; #Mask4AllPakistan amid the coronavirus pandemic. #Mask4All is a global program that has helped as...