All shops have been shut down and the lockdown has locked every business these days. No designer and brand have launched their Eid collections this time.
Eid is always a special event for everyone in a country that greatly benefits designers. Every year, new and amazing Eid collections are launched which are then displayed in shows and events like Hum showcase, Fashion Pakistan week, etc. These designers introduce a countless number of latest trends. But, this is the first ever year when no Eid collection has launched rather canceled.
In an interview with Arfeen Naushemian, she said that Afreen’s brand is operating online and have canceled the launch of the new production this time.
In an interview with other designers, everyone said that their employees’ health is their foremost priority and that a large number of people are buying online. Many of their collection can be observed in Ramzan transmission where hosts are mostly preferred to wear their dresses to advertise them.
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