HBL is the first bank in Pakistan to provide ‘full-featured’ banking services over WhatsApp. E.Ocean, a well-known cloud communication service provider, collaborated on the service.
HBL’s Conversational Banking introduced by E.Ocean’s WhatsApp Business Platform clients in 2021.
To use the service, HBL clients must send a message from the phone number on file with the bank to HBL’s WhatsApp number (021-111-111-425).
Customers of HBL will now be able to perform transactions and financial activities through the ‘full-feature’ set of services, in addition to the existing information services.
Here are some examples of transactions and services:
- Funds Transfer Between Banks
- Mobile Recharge Intra-Bank Funds Transfer (Prepaid & Postpaid)
- Payment of Utility Bills
- Block/Unblock a Debit or Credit Card Temporarily
HBL’s Chief Innovation and Financial Inclusion Officer, Abrar Ahmed Mir, said, “We are delighted to harness the potential of the WhatsApp Platform to deliver value for our clients.” With over 2 billion users, WhatsApp offers an unparalleled chance to address immediate basic financial needs.”
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“This is why we integrated a broad range of financial services into a platform that is already embedded in our consumers’ daily lives,” he added. HBL’s business approach emphasizes client centricity, and we believe our interaction and outcomes reflect that commitment.”
“It’s a source of great satisfaction for E.Ocean to help HBL launch the first-of-its-kind full-feature banking solution for its retail customers via WhatsApp,” said Altaf Siddiqui, E.Ocean’s Director of Products.
“HBL has been a forerunner in offering truly on-the-go banking with a concentration on ease, accessibility, and security by being agile and integrating financial services into a channel that millions of its clients already use,” he stated.
Meanwhile, Altaf Siddiqui, Director of Products, E.Ocean, said “It is a moment of great pride for E.Ocean to facilitate HBL in launching first of its kind full feature banking service for its retail customers over WhatsApp. HBL has become a trend setter by going agile and incorporating financial services into a channel that millions of its customers already use, to deliver truly on the go banking with a focus on convenience, accessibility and security.”
